What is the FORmE challenge?
FORmE was launched to challenge the artificial lifestyle we see on social media. The brand mission is simply to allow people to be comfortable in who they are and teach them that that is when you can be at your happiest.
Based on the song ‘Make your own kind of music’, the FORmE challenge aims to get as many people as possible, from individuals and families from all walks of life through to small businesses and influencers, to record themselves singing to the song and submitting it one for one compilation video.
It aims to tie in to the overall feel of the brand – be yourself, be unique and, most importantly, don’t feel ashamed about doing so.